Since its inception, Betcris has been known as the premier sports betting operator in the region. This has been fundamental in shaping the betting industry in the region and has been instrumental in the growth of the market. Betcris has become a leader in Latin America with its transparent and honest sports betting solutions and is now looking to expand internationally. Betcris became the latest licensed operator to offer its services in Poland.
A solid port betting market has developed in Poland in recent years. Last year, it totaled about $1.85 billion, with private operators contributing $205.6 million in tax revenue to the country. The industry has seen double-digit growth in the past two years, with significant gains during the COVID-19 pandemic.
The launch in Poland is just part of the brand's extensive strategy to grow its presence in Europe, and the experience gained in the Polish market will allow Betcris to understand European betting patterns and local player profiles. Last year, Betcris began researching how to become part of the legal sports betting scene in Poland by analyzing the specifics of the market. They realized that because of the COVID-19 situation, local organizations were winding down their operations, which provided the impetus for the growth of online bookmakers.
Poland has updated its legislation. This adjusted the overall impact on the market, presenting clearer and more concise elements of governance for the country's sports betting industry section. While there have been some minor changes to the rules since then, they have not had a significant impact on the overall industry for some brands. With a solid and stable environment, Betcris can open in Poland and provide its world-class sports betting services.